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海报 Poster: Dilenna
翻译 Translation: chuan
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随着 SHCR 新网站的上线，我们将开始一个我们蓄谋已久的计划 —— 开设一个音乐评论专栏。
随着流媒体和 TikTok 的兴起，这些平台和算法替代原有的音乐媒体，充当起了风向标的角色。他们以算法推荐，和对音乐人极不友好的低报酬率而闻名，这使得西方音乐场景逐渐内卷化，音乐人的表达也不得不让位于 Spotify 和 TikTok 的算法要求。
· 国内外的音乐制作人、唱片公司和集体向 SHCR 提交他们的专辑/EP/合辑。 我们不分流派，只要是独立音乐。
· 有主见、知识渊博、能用中文写作的音乐作家。 请给我们发一份你的音乐写作样本！
目前，乐评家是没有报酬的。 在SHCR，我们仍然还是用爱发电。 但是您能获得预发行和免费参加所有 SHCR 活动等特权。
As SHCR launches our new website, we're looking to begin something we've wanted to do for a while now - launching a column for music reviews.
Aside from comments on Douban, Netease, and other platforms (shout out Wooozy, LiveMusicCN, etc) there are very few dedicated Chinese language music review website for more critical takes on independent electronic music releases. And we feel that's something our scene is missing and something that can potentially take independent music here to the next level.
Today, with digital distribution helping so many artists bypass major labels and going viral on their own, it might seem that music journalism and music blogs are no longer relevant.
With the rise of streaming and Tik Tok, it is actually now the platforms and their algorithms that act as the new tastemakers. Well known for low payout rates and algorithmic recommendations, they have resulted in the involution of the music scene in the West and a "Spotify-ication/Tik Tok-ification" of music production.
In China, it's no different with QQ, Netease dominating listening habits and 抖音, Tik Tok's counterpart, dominating the next generation's music recommendations. However, here in China, reality competition shows (with Hip Hop of China leading the way, and then The Big Band, etc) constitute another important set of cultural gatekeepers, holding more sway over emerging independent artists than reality competitions elsewhere, all while paying a pittance to emerging artists, who are made to feel it is a privilege to be on the show.
So now that platform algorithms and reality competition shows are the new tastemakers, replacing music journalism, what is lost?
Music journalism has helped shape scenes around the world. It provides us with a more critical look at music, a space for more subjective opinions on what makes a song good or bad, and a place to dig into the background and context of art from a non-commercial angle. The multiplicity of voices allow for different angles of looking at a piece of music.
With platform algorithms, what is judged is purely the aesthetics of a song. Without a human behind it, the song is judged for its adherance to rules written in code. The music is stripped of its backstory, of its context, of what makes it unique.
With reality competition shows, while the judges are human, their metrics are commercial viability and their goal is driving viewership with manufactured drama, leaving little room for music that pushes the boundaries and experiments. Independent artists are encouraged to conform to commercial tastes as opposed to making music that challenges the status quo.
With that said, SHCR's new website will have a column for music reviews and other editorials. For those who remember SHCR's New Music Monday livestreams, this will now be where those releases are reviewed.
Like New Music Monday, the music review column will feature an even mix of Chinese releases as well as international releases.
For this new development, we're putting out an open call for:
· Music producers, labels, and collectives, both in China and outside to submit their album/EP/compilation releases to SHCR. We don't discriminate by genre, as long as it is independent music.
· Music writers who are opinionated and knowledgeable and who can write in Chinese. Please send us a sample of your writing on music!
Please send in submissions to email@example.com!
As of now, there is no pay for music writers. SHCR is still currently a labour of love for all of us working at the station. But you will get perks such as early access to new releases and free entry to all SHCR events.
And if you are operating your own blog with Chinese language music reviews on independent music, please reach out to us, as we'd like to feature a link to your blog/website here!
We believe that for an independent underground scene to truly thrive, we need more people talking about music and reading about music from a local point of view.
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